Gorbat radio and TV 9 Lifeguard of communities in Disaster:
Asia is the most disaster – prone continent in the world, home to 9 out of 10 countries with the largest number of disaster – related deaths.
In countries like Afghanistan these realities make the situation even more of the concern where the socioeconomic situation and man-made disaster press the life of ordinary population in more venerability in the country due to the weak government and lose law and order.
CEN member with understanding that there is constant need for educating the communities through Radio and TV messages in their own simple language to promote the risk reduction at all levels and deepen the resiliency of communities. With this aim CEN member established a network of radio and TV by the name of Gorbat Radio and TV (GRTV) in 2010 as non – for profit project under CoARs program to contribute to disaster Risk Reduction in Afghanistan.
CEN believes that this kind of media activities through the country play a vital role in educating the public about disaster, warning of hazards, gathering and transmitting information about affected areas, alerting government officials, relief organizations and the facilitating discussion about disaster preparedness and response.
For the media to fall these roles most effectively, the scientific and disaster mitigation organizations need to establish and strengthen networking relation with media. Fortunately, CoAR has such relation at regional level with ADRRN and enjoy the professional know how to in regard to contribute to the DRR strategy in Afghanistan.
Effective working relationships require the media NGOs ( non- governmental relief or development organizations), scientists, government, agencies and international organizations to recognize that, while they have much in common, they also often have separate objectives and needs.
We believe that the importance of recognizing those differences and of working together to explore ways of helping meet each other’s needs; it is also import to recognize differences among media.
CEN through its Gorbat Radio TV is continually trying to reduce these distances between the media organizations, particularly in the time of disaster and other national priority issues.
Gorbat Radio and TV the disaster mitigation organizations partner would focus more of their public information efforts, and that the media would focus more of its coverage, on disaster prevention and reduction, instead of loss of life and damage to property. Both disaster mitigation agencies and the media, for example, should identify and communicate to the public specific measures that have either succeeded or failed to reduce the impact of natural hazards.
Outcome of Yokohama conference and Roundtable: (Held Yokohama, Japan, from 23 – 27 may 1994)
In plan of action, included in the Yokohama strategy, the conference has offered specific steps for more effectively using communicating in response to natural disaster. The plan of Action also addresses the important roles of the media and of public education;
Establish and implement education and information programs aimed at generating general public awareness, with special emphasis on policy makers and major groups, in order to ensure support for, and effectiveness of, disaster reduction programs; Enroll the media as a contributing sector in awareness raising, education and opinion building in order to increase recognition if the potential of disaster education to save human lives and protect property;
Collect and disseminate and information to improve public awareness of natural disaster and the potential to reduce their impact.
Finally a number of the recommendation deal with organizational communications and communications for scientific development and policy formation: “Endeavour to document all disaster; improve the exchange of information on disaster reduction policies and technical information exchanges aimed at human resource development.”
- Media throughout The world play a vital Role in educating the public about disasters, warning of
Hazards, gathering and transmitting information about affected, areas, alerting government officials,
Relief organizations and the public to specific needs, and facilitating discussions about disasters
Preparedness and response.
- Timely accurate sensitive communications in the face of Natural hazards
Are demonstrated, cost –effective means of saving lives, reducing property damage, and increasing?
Public understanding such communication can educate Ware, inform and empower people
To take practical steps to protect themselves from natural hazards.
- Scientific and disaster mitigation organization should seek to develop working relationships with the media based on mutual trust and the recognition of differing characteristics, goals, and needs.
Regular, effective communication among these disparate groups, before, during, and after disaster “events” can greatly enhance those relationships.
- Disaster mitigation organization should seek to provide reliable information to the media, as early as possible, in a concise and readily understandable from, and linked, where possible to newsworthy events.
- Disaster mitigation organizations should seek to identify and communicate specific themes and messages, both through the mass media and in other alternative forms of communications.
- Media and disaster mitigation organizations should address disaster prevention and reduction in coverage relating to disaster. Disaster mitigation organizations and the media should identify and communicate to the public specific measures that have either succeeded or failed to reduce the impact of natural hazards.
Media organizations are encouraged to evaluate their reporting about natural hazards and disaster preparedness, and where appropriate to work with disaster mitigation organization to improve the quality, accuracy, and thoroughness of such reporting.
The international decade for natural disaster redaction and the world conference have made clear that natural hazards do not have to become natural disaster. Humankind is not powerless when faced with the anger of nature despite a dramatic increase in the number, severity, and complexity of these occurrences, the means to reduce disaster toll and ensure a safer future are available.